Richard and Judy are back!
Richard and Judy left our screens last July, leaving a big hole in the publishing industry. Their book group boosted sales for those lucky enough to be selected, with the average book selling 250, 000 copies.
It has recently been announced that Richard and Judy plan to revive their book club in 2010. They are going to place their famous stickers on a selection of books and run the book group online, through the Richard & Judy website.
UPDATE: 24th June 2010
Richard and Judy have announced that their book club will run in partnership with WHSmith. The couple will promote one book every fortnight via stickers in WHSmith stores. 6 books will be chosen later this year and then another 8 books will be promoted in the Spring/Summer of 2011. The books will also be discussed on their new website. I’m looking forward to seeing which books they choose!
UPDATE: 28th August 2010
The 2010 Richard and Judy book list will be launched on September 2nd.
UPDATE: The Richard and Judy books have bee revealed!!
CLICK HERE to see my post about the eight Richard and Judy books which have been selected.
New: TV Book Club
Channel 4 have also revealed that they plan to launch The TV Book Club in 2010. The TV Book Club will follow the old Richard and Judy format, but use a series of celebrity presenters including Jo Brand and Gok Wan.
Edited to add: The TV Book Club has now announced its book selection.
I will be keeping an eye on both book clubs and will be interested to see which is the most successful. I think it will be hard to maintain an interest in an online only book group, but I wonder how successful those stickers will be. How many of the people who bought Richard and Judy’s selection in the past actually watched the program?
Will you be following either of these book groups?
Which do you think will be the most successful?